Panasonic is promoting the launch of new high-end razors with an iPhone application that lets consumers sketch a beard... and then.... bust it. (Not to be confused with Gary Vee's #crushit) The application allows users to upload a picture of themselves and use a sketch pen to draw anything from a goatee to mutton chops to a full-length beard. It's basically an Etch A Sketch for your face. Consumers then have the option to "bust a beard" with the “Shave it!” button, and send the result to friends on Facebook or Twitpic it.
It became available on December 19th. B-A-B is hoping this will encourage those of you who are on the fence about growing facial hair to test out the app and see yourself.... in all your hairy glory.
Side note: Panasonic is not the first company to link humor with shaving. Procter & Gamble earlier this year found viral success with its “How to Shave Your Groin” videos from Gillette (remember the no underbrush, your tree looks taller slogan? - Ew.). And in 2006, Panasonic competitor Philips Norelco ran a series of ads showing a man in a bathroom promoting the benefits of “shaving everywhere.” B-A-B did not support that campaign.
